Digital Marketing Tools for Small Business Owners
Take a more confident approach to managing your own social media and website. Our digital products give you practical tools to plan content, create polished graphics, organize your reports, and understand your results—so you can spend less time wondering what to do and more time putting your ideas into action.
To shop by category, price or other filters, please go to our Digital Catalogue.
Social Media Kits
Sunset Social Kit™ — 90-Day Content Planning Kit
$49
A digital content planning kit designed to help small business owners save time, stay consistent, and know exactly what to post.
What’s Included
- 90-day content workbook
- 90 days of content ideas
- Caption starters
- Content pillars planner
- Brand messaging worksheet
- Hashtag library
- CTA library
- Monthly planning pages
- Daily planning pages
- AI prompt guide
Less guesswork. More ready-to-post content.
Simplify your content routine with practical kits that help you plan, create, and show up consistently.
Mini Content Kit
30- Day Content Planning Kit
$19
Make content planning easier with a manageable collection of ideas, caption starters, and practical prompts. Designed for small business owners who want a simple starting point without a full content system.
What’s Included
- 30 content ideas
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15 caption starters
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Hashtag suggestions
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Call-to-action prompts
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Simple planning worksheet
Playbooks & Guides
Shine Online Playbook Series
$9.99 each / $34.99 Complete Set
The Shine Online Playbook Series gives small-business owners practical, step-by-step guidance for improving social media strategy, websites, content planning, and branding. These playbooks are designed to work across industries, so you can apply the worksheets, planning tools, and action steps directly to your own business.
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Purchase all four playbooks and you’ll also receive the fully automated Professional Performance Tracker to help you monitor results and make informed decisions about what to create next. Looking for something tailored to your specific industry? Explore our industry-specific content tools below, or contact Sunset Media Studio and tell us what your business needs.
What’s Included
- One focused digital playbook in the topic you select
- 10 practical, easy-to-follow lessons
- Guided worksheets and action prompts
- Generous writing and planning space
- Clear steps you can apply to your business
- A downloadable format you can revisit anytime
Social Media Strategy to develop a clearer posting plan
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Website Tips to improve your website and build trust
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Content Planning to plan 30 days without the overwhelm
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Small Business Branding to create a more consistent and memorable brand
Not ready for the complete system? Start with the free Weekly Content Performance Snapshot.
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Captions & Calls to Action
Find the words that move people to act.
Make writing easier with caption and CTA resources that help you start conversations and guide your audience toward the next step.
Ready-to-use caption prompts designed to help you write faster and post with purpose.
Caption Starter pack
Hashtag + CTA Library
A curated library of hashtags and calls to action to help your content reach more people and inspire action.
Includes:
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Hook ideas
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Promotional captions
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Engagement captions
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Storytelling prompts
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Call-to-action examples
Includes:
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Industry-friendly hashtag sets
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Engagement CTA ideas
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Sales CTA prompts
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Comment and DM prompts
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Save/share prompts
Price
$15
Price
$12
Canva Templates
A polished look. An easier creative process.
Create consistent, professional graphics with editable Canva templates you can personalize for your business.
Get a reusable visual system created specifically for your business. Your custom templates are designed around your brand colors, fonts, style, and everyday content needs, making it easier to create polished, consistent posts.
Custom Canva Template Pack
Small Business Canva Template Pack
Create professional, consistent content without starting from scratch. This ready-made template pack includes polished Canva layouts that are easy to customize with your own colors, photos, wording, and business details.
Includes:
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Five fully editable Canva templates
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Custom branded colors and fonts
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High-quality image placeholders
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Strategic call-to-action layouts
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Canva Best Practices Guide
Includes:
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Square social media post templates
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Story templates
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Service, tip, testimonial, promotion, engagement, and announcement layouts
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Promotional graphics
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Easy-to-edit Canva designs
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Industry-specific style options
Price
Starting at $99 for five custom designs
Price
$29
Dashboards & Trackers
Know what’s working. Plan what’s next.
Turn your marketing numbers into practical insights with easy-to-use tools for tracking website activity and social content performance.
GA4 & Content Performance Dashboard
Professional Auto Performance Tracker
Your website and social results, together.
Find the content formats that work for you.
Organize your GA4, Facebook, and Instagram data, review key metrics, and identify your next steps. Includes Excel and Google Sheets versions with report download instructions.
Track Facebook and Instagram posts and compare Reels, carousels, and static posts. Enter your metrics in the Excel workbook and let built-in formulas update your dashboard and format comparisons.
Want a Little GA4 Guidance?
Get personal support with a private, 60-minute session with Donna White, the founder of Sunset Media. Choose the GA4 & Social Media Report Walkthrough for help finding and downloading your reports, or the Dashboard Tutorial for help entering your data, understanding key metrics, and planning your next steps.
The Roadmap to Digital Growth for Small Business Owners.
Strategic Simplicity
We design tools that eliminate the guesswork. No more staring at a blank screen wondering what to post or how to connect with your audience.
Ready-to-Use Efficiency
Our resources are built for busy entrepreneurs who need to show up online with confidence without spending hours on content creation.