SOCIAL MEDIA STRATEGY ASSESSMENTS
Social Media Strategy Assessments
Clarity before more content. Strategy before more guesswork.
Your marketing should give you useful information—not leave you wondering what to change next.
Sunset Media Studio offers three personalized assessment options designed to help you understand what is working, identify gaps in your online presence, and determine the next steps that make the most sense for your business.
Whether you need a focused social media review, a broader look at how social media connects to your website, or a complete assessment with a 30-day roadmap, you can choose the level of support that fits where your business is right now.
Each assessment includes a personalized review and 60-minute online strategy call. Appointments must be scheduled at least 7 days in advance.
Social Media Strategy Assessment
$99Â
Turn scattered posting into a clearer strategy.
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A focused review of two social media platforms covering your profiles, branding, content, consistency, engagement, calls to action, and overall strategy.
Best for:Â Businesses that primarily want to improve their social media presence.
Includes:
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Review of 2 social platforms
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Profile and branding review
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Content analysis
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Engagement review
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CTA review
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Personalized recommendations
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Priority next steps
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Assessment PDF
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60-minute strategy call
Social Media + Website Visibility Assessment
$149Â
See the full path from social media to your website.
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A broader assessment that looks at how your social media, website, messaging, calls to action, and customer journey work together.
Best for: Businesses getting visibility online but unsure whether that attention is leading people toward useful website actions.
Includes:
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Review of up to 2 social platforms
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Website visibility review
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Messaging consistency
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Social-to-website pathway review
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CTA and destination-page review
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Visibility gaps and opportunities
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Personalized recommendations
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Assessment PDF
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60-minute strategy call
Assessment + 30-Day Action Plan
$199Â
Know what to fix—and what to do next.
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A comprehensive assessment paired with a prioritized 30-day roadmap so you leave with more than recommendations—you know what to work on first.
Best for: Business owners who have several areas they could improve and need help deciding what deserves attention first.
Includes:
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Social media review
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Website/customer-path review
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Messaging and CTA analysis
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Content-direction review
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Key gaps and opportunities
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Personalized recommendations
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Prioritized 30-day action plan
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Week-by-week next steps
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Assessment + roadmap PDF
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60-minute strategy call
Which Assessment Is Right For You?
2 social platforms
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Social Media
Social + Website
30-Day Action Plan
Profile & branding review
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Content & engagement review
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Website review
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Social-to-website pathway
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Customer journey
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Personalized recommendations
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Priority next steps
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30-day roadmap
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60-minute strategy call
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Price
$99
$149
$199
How it Works
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Choose Your Assessment
Complete the Questionnaire
I Prepare Your Assessment
We Review it Together
Select the level of review that best matches what you need help understanding.
You’ll provide your business information, goals, social links, website information when applicable, and the areas you most want reviewed.
I review your online presence before we meet and prepare your personalized findings and recommendations.
During your 60-minute online strategy call, we’ll walk through the findings, discuss priorities, answer questions, and clarify your next steps.
Please allow at least 7 days for preparation.
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Your strategy call must be booked at least 7 days in advance so your assessment can be completed before we meet.
Social Media Strategy Assessment
Price: $99Â
Your social media does not need more random posting. It needs a clearer purpose.
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This assessment takes a deeper look at two of your social media platforms to identify where your profiles, branding, content, consistency, engagement, and calls to action are supporting your goals—and where they may be getting in the way.
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You’ll receive practical recommendations based on your actual presence, not a generic checklist.
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This assessment may help answer questions like:
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Is my profile clear to a new visitor?
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Does my content support my business goals?
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Am I using the right mix of content?
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Are my calls to action clear?
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Where is my social strategy losing momentum?
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What should I focus on next?
Social Media + Website Visibility Assessment
Price: $149
Social media is only one part of the customer journey.
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If your content gets attention but people are not moving toward inquiries, bookings, purchases, or other useful next steps, the issue may be happening after they leave the social platform.
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This assessment looks at your social media and website together to evaluate whether the message, customer pathway, calls to action, and destination pages are supporting one another.
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We’ll look at questions such as:
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Does social media make the next step obvious?
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Where are posts sending people?
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Does the destination page continue the same message?
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Can visitors quickly understand the offer?
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Are your website calls to action useful?
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Are there gaps between attention and action?
Assessment + 30-Day Action Plan
Price: $199Â
Knowing what is wrong is helpful. Knowing what to do first is better.
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This option includes the broader social media and website assessment, then turns the findings into a realistic 30-day roadmap.
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Rather than giving you a long list of improvements to tackle all at once, I’ll identify the highest-priority actions and organize them into a practical sequence based on your goals, resources, and available time.
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Your roadmap may include priorities such as:
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Updating profile messaging
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Improving important website pages
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Strengthening calls to action
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Clarifying services or offers
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Adjusting content themes
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Improving social-to-website pathways
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Testing a new content format
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Building a more consistent marketing system
Every Assessment Is Personalized
I don’t believe in one-size-fits-all marketing. Your business is unique, and your assessment should be too. Regardless of which option you choose, your assessment is built around your business, audience, goals, and current online presence.
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Personalized preparation before your appointment
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Clear observations—not inflated promises
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Practical recommendations
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Prioritized next steps
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A PDF you can reference later
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A private 60-minute online strategy review
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Time to ask questions about the findings
Frequently Asked Questions
What is included in the assessment depth?
The assessment provides a comprehensive review of two of your social media platforms, identifying gaps in your current strategy and outlining clear, actionable steps to strengthen your digital presence and support growth.
How often should I get an assessment?
We recommend a strategy assessment every 6 months or whenever you are launching a new product or shifting your brand focus to stay aligned with platform changes.
Which assessment is right for me?
Choose the Social Media Strategy Assessment for purely social focus. Add Website Visibility if you need SEO and site performance checks. Select the 30-Day Action Plan for the ultimate roadmap with specific tasks mapped out for your first month.
How long does the assessment take?
You will receive your custom PDF strategy assessment within 7 business days of booking and questionnaire completion, followed by our scheduled 60-minute results call.
What information do I need to provide?
To complete your audit, I require links to your two chosen platforms, a brief overview of your brand goals, and any specific challenges you want me to address. No passwords are ever required.
You Don’t Need More Guesswork.
Choose your level of assessment below and let’s start optimizing your digital presence today. Together, we’ll build a strategy that works for you.
Social Media Strategy Assessment ($99)
Assessment + 30-Day Plan ($199)
All assessments include a 60-minute call and require at least 7 days of preparation time.