Strategy, Design & Content in Action
Every project in this portfolio was created to solve a real business need—from building professional websites and recognizable brands to developing strategic social media content, campaigns, and digital products. Explore how Sunset Media Studio combines thoughtful design, clear messaging, and consistent strategy to help small businesses show up online with greater confidence and purpose.
Featured Client:
Scaling Search Visibility
I began working with Veterans Siding & Exteriors of KS in 2021, creating and managing a professional website designed to clearly communicate its services and make it easier for Kansas homeowners to take action.
In April 2026, the partnership expanded to include social media strategy, branded graphics, educational content, reels, project storytelling, blog content, and ongoing performance analysis. The result is a more consistent and recognizable online presence supported by measurable growth.
From Website Client to Full Digital Partnership
A Complete Digital Content Strategy
Sunset Media developed a structured content strategy combining homeowner education, service awareness, engagement posts, project stories, testimonials, blog content, and short-form video. Each piece supports the Veterans brand while giving homeowners useful information and a clear path to take action.
Measured Growth
353% Increase in Website Sessions
Website sessions increased from 17 in March to 77 in April 2026.
586% Increase in Website Page Views
Page views increased from 29 in March to 199 in April 2026.
284% Increase in Social Content Views
Combined Facebook and Instagram content views increased from 702 in April to 2,695 in June 2026.
367% Increase in Social Content Reach
Combined reported content reach increased from 519 in April to 2,422 in June 2026.
The results demonstrate how a coordinated website and social-media strategy can improve visibility, engagement, and the number of opportunities homeowners have to discover and interact with a local business.
Sources: GA4 reports for March–April 2026 and Meta Facebook and Instagram reports for April–June 2026. Social reach represents combined post-level reported reach and is not a count of unique individuals across platforms. Results reflect overall activity during each reporting period and are not attributed to one individual post or marketing action.
Content Created
Consistent Content With a Purpose
The content system balances education, promotion, engagement, and authentic project storytelling. Rather than posting simply to stay active, each piece is created to build trust, improve brand recognition, and guide homeowners toward Veterans’ services and website resources.
Branded Reels and Short-Form Video
A branded short-form video using real project imagery and before-and-after storytelling to show the impact of a complete exterior renovation.
Project Transformation
Real project imagery and before-and-after storytelling demonstrate workmanship and show what is possible
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Professional, mobile-friendly website
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Clearer service and contact pathways
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Top 4 Google search visibility
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Consistent cross-platform branding
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Increased content views and reach
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Stronger trust through education and social proof
Highlights
Services
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Website design and ongoing management
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Social media strategy and content planning
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Branded graphics and reels
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Educational blogs and homeowner resources
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Analytics tracking and performance reporting
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Search visibility improvements
Veterans Siding & Exteriors of KS
A custom business website designed to help Kansas homeowners quickly understand Veterans’ services, explore project options, and take the next step. The website includes organized service pages, educational blogs and resources, prominent calls to action, mobile-friendly layouts, and ongoing content management.
Website Design & Management
Professional websites should make it easy for customers to understand what a business offers, trust the company, and take the next step.
Tessa D. White
A professional portfolio website created for actress, singer, and performer Tessa D. White. The site brought her biography, professional experience, headshots, performance reels, and contact information together in one polished, mobile-friendly destination that reflected her personal brand.
Sunset Media Studio
A complete boutique marketing website created to bring Sunset’s services, digital products, resources, portfolio, and client-support tools into one cohesive branded experience. The site includes clear service pathways, dedicated product pages, lead-generation forms, mobile-responsive layouts, and an organized SEO-ready structure that helps visitors quickly find the support they need.
SERVICES DEMONSTRATED
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Website Design
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Brand Development
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Mobile Optimization
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Service & Product Page Design
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Digital Product Integration
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Lead-Generation Forms
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SEO & Content Structure
SERVICES DEMONSTRATED
- Website Design
- Mobile Optimization
- Service-Page Content
- Blog Content
- Ongoing Management
- SEO Support
SERVICES DEMONSTRATED
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Portfolio Website Design
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Personal Brand Styling
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Mobile Optimization
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Biography and Experience Layout
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Headshot and Media Gallery
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Performance Reel Integration
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Contact Page Setup
Tessa
D. White:
“The precision of an athlete, the heart of an artist, and the soul of a storyteller.”
Tessa D. White — Actress, Singer & Performer
I created Tessa D. White’s personal brand, logo, and tagline, as well as her website to give her a polished online home for her acting, singing, and performance work. The design reflects her personality and personal brand while making it easy for visitors, casting professionals, and industry contacts to explore her portfolio, résumé, experience, and contact information. The site was also optimized for mobile so her work is presented professionally on every device. Her website is currently “parked” on the Sunset Media Studio site to keep it active while she is taking a hiatus.
“I was told that having a professional website with my portfolio and reels was important for getting myself out there as an actor, but when you are still working toward your big break, money can be tight. Donna made the entire process genuinely affordable without sacrificing quality. She created a beautiful, professional website that reflects who I am and gives me one place to share my work, experience, and reels. I have received so many compliments on it. Personal circumstances have me taking a break from acting right now, but when I am ready to return, I plan to contact Donna again to refresh the site for the next chapter of my career.”
— Tessa D. White, Actress, Singer & Performer
Services Demonstrated
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Custom Website Design
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Personal Branding
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Responsive Mobile Layout
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Portfolio Page Organization
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Biography and Experience Integration
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Photo Gallery Setup
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Performance Reel Embedding
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Contact Page Setup
Our Brand in Action: Sunset Media Studio
- Website Design
- Brand Development
- Content Strategy
- Digital Product Design
- Mobile Optimization
- SEO Setup
- Lead-Generation Forms
Services DEMONSTRATED
Early 2000's
Built my first website for a small church.
2021
Started website creation and management for Nick at Veterans Siding.
Spring 2026
Took the reigns for social media. Consistent content produced measurable momentum.
July 2026
Sunset Media Studio officially launched.
From Experience to a Studio
Social Media Content & Branded Graphics
Educational Content | Promotional Content | Seasonal Campaigns | Service Highlights | Engagement PostS | TEstimonials | Campaigns & Launches
Custom graphics, captions, and content plans designed for small businesses to help them stay consistent and communicate their value with clarity. Use the menu above to jump to the section you are looking for or scroll at your leisure.
Educational Content Showcase
Helpful content created to answer customer questions, explain complex topics, and position the business as a trusted resource.
Water Stains Don't Always Mean a Roof Leak
An educational Reel created to help homeowners understand that visible water damage may originate from siding, flashing, soffits, or other hidden exterior problems.
Promotional Post Showcase
Clear, benefit-driven content designed to introduce an offer, service, product, or important next step.
Seasonal Campaign Showcase
Timely content that connects holidays, seasons, or community moments to a relevant business message.
Service Highlights Showcase
Focused content that helps potential customers understand what the business offers and why it matters.
Whole-House Exterior Transformation
A fast-paced before-and-after Reel showcasing how siding, trim, windows, and other exterior improvements can completely change a home’s appearance and curb appeal.
Engagement Post Showcase
Interactive content designed to encourage comments, choices, conversations, and audience participation.
Client Testimonials Showcase
Customer feedback transformed into polished social proof that strengthens credibility and trust.
Campaigns & Launches
Campaigns Built With a Clear Story
Every campaign is designed as a connected journey rather than a collection of unrelated posts. Strategic teasers build curiosity, engagement posts invite participation, product previews communicate value, and launch-day content presents a clear next step. Behind-the-scenes storytelling then adds a personal connection that helps audiences understand the purpose and people behind the brand.
Sunset Social Kit™ Launch Campaign
A coordinated series of teaser, story, problem-awareness, and product-preview posts designed to build curiosity, introduce the purpose behind the Sunset Social Kit™, and maintain momentum leading into launch day.
Strategy highlights
- Countdown structure
- Story-based captions
- Educational and engagement content
- Consistent brand visuals
- Clear calls to action
Veterans Siding & Exteriors Educational Content Series
A recurring weekly content system created to keep Veterans visible while giving every post a clear purpose. Our themes balance practical homeowner guidance, professional expertise, authentic project stories, service education, and community connection.
The strategy is guided directly by ongoing analytics reports. We review which topics, formats, and stories generate the strongest views, reach, engagement, and website activity, then use those insights to shape future content. High-performing themes are expanded, successful posts are strategically repurposed, and weaker approaches are adjusted. This turns performance data into practical content decisions that continually strengthen the campaign.
Digital Product Design
Ready-to-use resources created to hep small business owners plan content, write captions, and marketwith more confidence
Sunset Social Kit™
A comprehensive digital-product system combining branded workbook design, content planning, and practical marketing resources.
Mini Content Kit
A coordinated starter resource designed to make content planning feel clear, approachable, and easy to use.
Caption Starter Pack
A polished prompt collection that organizes multiple caption types into an attractive, user-friendly digital product.
Hashtag + CTA Library
A structured reference library designed to make marketing guidance easy to navigate and apply.
From Scattered to Strategic
Transforming the Veterans Digital Presence
A side-by-side look at how Sunset Media Studio strengthened the website and social media presence of Veterans Siding & Exteriors of KS through clearer messaging, consistent branding, and a more strategic customer journey.
Website Transformation
The Veterans website was reorganized with clearer messaging, stronger visual hierarchy, improved mobile usability, and more direct paths to services and estimate requests.
Conceptual presentation created to illustrate the strategy and design improvements implemented for the client.
Social Media Transformation
The Veterans website was reorganized with clearer messaging, stronger visual hierarchy, improved mobile usability, and more direct paths to services and estimate requests.
Conceptual presentation created to illustrate the strategy and design improvements implemented for the client.
Website created from scratch
Social media presence improved
Branded content became consistent
Google visibility improved
5-star reviews increased over time
What Clients Say
“Donna first built us a professional website that clearly shows homeowners who we are and what we do—and helped us reach the top four Google search results. When I finally handed her the reins to our social media in April, I couldn’t believe the growth. By June, our combined Facebook and Instagram content views had increased 284%, and our content reach had increased 367%. She has given Veterans a consistent, professional online presence that truly represents our business.”
284%
367%
Top 4
Increase in Content Views
Increase in Content Reach
Google Search Ranking
Nick Brown
Owner, Veterans Siding & Exteriors of KS
Website Design, Management & Digital Marketing
“Donna made the entire process genuinely affordable without sacrificing quality. She created a beautiful, professional website that reflects who I am and gives me one place to share my work, experience, and reels. I have received so many compliments on it.”
Tessa D. White
Actress, Singer & Performer
Portfolio Website Design
Website Design ★ Ongoing Management ★ Consistent Content ★ Improved Online Visibility ★ Website Design ★ Ongoing Management ★ Consistent Content ★ Improved Online Visibility★
How a Project Comes Together
1.
Discover
We discuss your business, audience, goals, and current online presence.
2.
Plan
I create a clear direction for your website, content, campaign, or product.
3.
Create
Your project is designed with your brand, message, and customers in mind.
4.
Refine & Launch
We review, make final changes, and prepare your work to go live.