Professional Automated Social Media Performance Tracker

You are posting consistently—but do you know which type of content is actually helping your business?

The Professional Automated Social Media Performance Tracker turns your weekly Facebook and Instagram results into information you can use. Add one row for each post, choose your reporting dates and let the workbook calculate the comparison.

You will be able to see which content format is earning the strongest average reach, views, engagement rate and leads per post. The tracker also keeps link clicks, website visits, messages, inquiries and business results visible, so a high-view post does not automatically get mistaken for a post that moved someone closer to becoming a customer.

WHAT THE TRACKER HELPS YOU SEE

• Whether Reels, carousels or static posts are creating the strongest visibility

• Which format earns the highest engagement rate

• Which posts move people to your website

• Which format starts more messages and inquiries

• Which content produces the most leads or sales per post

• What the current results suggest you should test or publish more often

HOW IT WORKS

1. Choose a start date, end date and platform.

2. Enter or paste one row for each post.

3. Add the results available from Facebook or Instagram.

4. Review the automatic format comparison and dashboard.

5. Use the recommendation to help plan your next content week.

WHAT IS INCLUDED

• Professional Microsoft Excel performance-tracking workbook

• Clear Start Here guide

• Space to track up to 500 individual posts

• Facebook, Instagram and combined-platform views

• Reels, carousel and static-post comparison

• Automatic totals and averages per post

• Automatic engagement-rate calculations

• Automatic strongest-format results

• Weekly planning recommendation based on the selected reporting period

WHO IT IS FOR

This tracker is designed for small-business owners, creators, freelancers and social media managers who want to understand their results without paying for another monthly analytics subscription.

IMPORTANT DETAILS

This is a digital Microsoft Excel workbook. No physical product will be shipped.

The tracker does not connect directly to Meta, Facebook or Instagram. You enter or paste the results reported by the platforms, and the workbook updates the calculations and dashboard automatically.

Platform definitions can vary. For the most useful comparisons, enter the same type of metric consistently from week to week and leave unavailable results blank.

COMPLETE SERIES BONUS

Purchase all four Shine Online Playbooks and receive the Professional Automated Social Media Performance Tracker at no additional cost—a $29.99 value.

The complete series includes:

• Social Media Strategy

• Website Tips

• Content Planning

• Small Business Branding