VOLUME one • DIGITAL PLAYBOOK SERIES
Shine Online Playbook Series
Build your business one focused step at a time.
The Shine Online Playbook Series gives small-business owners practical, step-by-step guidance for improving social media strategy, websites, content planning, and branding. These playbooks are designed to work across industries, so you can apply the worksheets, planning tools, and action steps directly to your own business.
Purchase all four playbooks and you’ll also receive the fully automated Professional Performance Tracker to help you monitor results and make informed decisions about what to create next - a $29.99 value! Looking for something tailored to your specific industry? Explore our industry-specific content tools below, or contact Sunset Media Studio and tell us what your business needs.
10 Practical Sections • Guided Worksheets • Clear Next Steps
What’s Included | Available Playbooks | Benefits | Preview | FAQ | Shop
PRACTICAL GUIDANCE WITHOUT THE OVERWHELM
Start With the Area Your Business Needs Most
The Shine Online Playbook Series breaks essential small-business marketing topics into focused, manageable learning sections. Instead of trying to fix everything at once, you can choose one area, follow the guidance and turn what you learn into a practical plan for your business.
Each playbook stands on its own and is sold separately, allowing you to begin with the topic that will make the greatest difference right now.
Choose one playbook today, then return to explore another topic when you’re ready.
One Focused Digital Playbook
Receive the individual Volume One playbook you select, focused on one important area of your online presence.
10 Practical, easy-to-follow sections
Work through ten focused sections that break the topic into clear, manageable steps.
Guided Worksheets and Action Prompts
Turn each section into decisions and plans you can apply directly to your business.
Generous Writing and Planning Space
Capture your ideas, answer guided questions and develop your plan without feeling crowded.
Clear Examples and Applicable Next Steps
Understand how each idea works, then follow simple steps to put it into practice.
A Digital Format You Can Revisit Anytime
Return to the learning sections and worksheets whenever your business needs a review or refresh.
Purchase the complete set and get the Professional Automated Social Media Performance Tracker free!
VOLUME ONE • AVAILABLE NOW
Choose Your Focus
Four Volume One playbooks are currently available. Each title focuses on a different part of building a clearer, stronger and more consistent online presence. Each playbook is sold separately.
Social Media Strategy
Build a clear plan before you post.
Create a focused social media strategy based on your goals, ideal audience, best platforms, content pillars and realistic posting routine.
Website Tips
10 website fixes that build trust.
Strengthen your website message, mobile experience, navigation, calls to action and customer trust with ten practical improvements.
Content Planning
Plan 30 days without the overwhelm.
Create a realistic monthly content plan based on your capacity, goals, content categories and repeatable planning routine.
Small Business Branding
Build a brand people remember.
Clarify what your brand stands for, who it serves, how it should sound and how it should appear across every customer touchpoint.
$9.99 each / $34.99 Complete Set
Focus on One Goal
Work on one important part of your business without trying to solve everything at once.
Learn, Plan and Take Action
GUIDANCE YOU CAN ACTUALLY USE
Learn Without the Overwhelm
Short, focused sections make essential marketing topics easier to understand.
Apply What You Learn
Guided worksheets help you turn each section into decisions and plans for your business.
Work at Your Own Pace
Complete the playbook in one sitting or return whenever you have time.
Grow With the Series
Begin with the topic you need today and continue building your skills as future volumes are released.
Created For Real Small-Business Owners
Practical Support for People Doing the Work Themselves
The Shine Online Playbook Series is designed for business owners who want clear guidance but do not need another complicated course or overwhelming marketing system.
These playbooks are a good fit if you:
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Manage your own website, content or social media
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Prefer written guidance and practical worksheets
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Want to improve one area of your business at a time
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Need clear steps instead of vague marketing advice
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Want a resource you can return to whenever needed
Take A Look Inside
A Consistent Structure With a
Different Focus
Every playbook follows the same easy-to-use format: straightforward learning sections, highlighted takeaways, guided worksheets and room to apply each idea directly to your business.
Small Media Strategy Sections:
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Strategy Is More Than a Posting Schedule
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Choose One Primary Business Goal
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Define the Customer You Want to Help
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Choose Platforms With Intention
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Build Useful Content Pillars
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Create a Simple Customer Journey
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Match the Format to the Purpose
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Give Every Post a Clear Next Step
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Build a Schedule You Can Sustain
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Measure, Learn, and Adjust
Website Tips Sections:
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Make the First Screen Answer Three Questions
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Make Mobile the Default
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Simplify the Navigation
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Build Faster, Lighter Pages
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Place Trust Where Decisions Happen
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Give Each Page One Primary Action
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Build Service Pages That Do the Selling
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Use SEO Basics That Support Clarity
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Make Contact Easy and Reassuring
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Maintain What You Build
Content Planning Sections:
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Start With Capacity, Not Ambition
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Choose One Monthly Focus
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Build Content Buckets That Earn Their Place
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Create an Idea Capture System
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Plan the Customer Journey, Not Just the Calendar
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Build a Weekly Pattern You Can Repeat
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Turn One Strong Idea Into Multiple Pieces
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Batch by Task, Not by Post
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Build the 30-Day Calendar
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Review, Reuse, and Refill
Social Business Branding Sections:
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Define What the Brand Must Stand For
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Know Who You Want to Be Remembered By
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Write a Clear Brand Promise
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Choose a Position You Can Own
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Build a Consistent Brand Voice
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Create a Practical Visual System
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Use Your Story to Build Connection
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Turn the Brand Into a Customer Experience
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Create Simple Brand Guidelines
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Protect, Review, and Evolve the Brand
Simple From Purchase To Plan
Choose, Purchase and Begin
01
Choose Your Focus
Choose the playbook that addresses your most important business need right now.
02
Purchase Your Playbook
Complete your purchase through the individual Big Cartel product listing and follow the digital delivery instructions.
03
Work at Your Own Pace
Read the learning sections, complete the worksheets and begin applying your decisions to your business.
Frequently Asked Questions
Is this a digital product?
Yes. Each playbook is delivered digitally. No physical product will be shipped.
Does one purchase include all four playbooks?
No. Each playbook is sold separately. Your purchase includes only the title named in the individual product listing, unless you purchase the complete bundle.
Do I need to purchase the playbooks in a particular order?
No. Every Volume One playbook stands on its own. Begin with the topic that is most important to your business.
Do I need previous volumes?
No. These are the first volumes in their respective topics and are designed as practical starting points.
Will additional volumes be available?
Yes. Future volumes will introduce new learning opportunities and help you continue building your skills. Material from Volume One will be not repeated in Volume Two and so on.
Can I print my playbook?
Yes. You may print a personal working copy for use within your own business.
Can I reuse the worksheets?
Yes. You may revisit the learning sections and worksheets as your business changes. The content may not be resold, shared or redistributed.
Can I return a digital playbook?
Because these are digital products, purchases are final after delivery.
Still have questions? Check out our full FAQ Hub.
