Website Refresh
Keep the website. Improve the experience.
If your website still has a solid foundation but no longer reflects the quality of your business, a Website Refresh can give it a more current, polished, and effective presentation without requiring a complete rebuild.
Depending on your site and the refresh level you choose, updates may include improved page layouts, refreshed text and imagery, stronger service-page presentation, clearer calls to action, navigation improvements, mobile optimization, forms, and basic on-page SEO. The goal is to make your existing website easier to use, easier to understand, and better aligned with the business you are today.
Choose from Essential, Standard, or Full Website Refresh based on the number of pages and level of improvement your site needs. If your website requires more extensive rebuilding or new functionality, I’ll recommend the website-design option that provides the better value.
CHOOSE YOUR REFRESH LEVEL
ESSENTIAL WEBSITE REFRESH
Essential Website Refresh — $399
A focused refresh for a smaller existing website. Refresh up to 3 existing pages with cleaner presentation, updated content, stronger calls to action, and basic mobile corrections.
What's Included
- Refresh up to 3 existing pages
- Layout and visual cleanup
- Text and image updates
- Call-to-action improvements
- Basic mobile corrections
- Navigation and link check
- Basic on-page SEO review
- Complimentary Client Onboarding Call
- One round of reasonable revisions
Ideal For: Smaller websites that are basically working but need a cleaner, more current presentation.
STANDARD WEBSITE REFRESH
Standard Website Refresh — $599
A more strategic update for a stronger site. Refresh up to 6 pages with stronger layouts, messaging refinement, service-content improvements, mobile optimization, forms, and basic SEO review.
What's Included
- Refresh up to 6 existing pages
- Stronger page layouts and visual consistency
- Copy and messaging refinement
- Image updates and placement
- Service-content improvements
- Form and call-to-action updates
- Mobile optimization
- Navigation and usability review
- Basic on-page SEO review
- Complimentary Client Onboarding Call
- One round of reasonable revisions
Ideal For: Established businesses whose website needs noticeable improvement without requiring a complete rebuild.
FULL WEBSITE REFRESH
Full Website Refresh — $799
A comprehensive refresh for a stronger online presence. Refresh up to 10 pages with substantial design and content improvements, stronger navigation, service-page refinement, mobile improvements, forms, and SEO review.
What's Included
- Refresh up to 10 existing pages
- Significant visual and layout updates
- Content and messaging refinement
- Service-page improvements
- Image and visual updates
- Navigation restructuring
- Forms and call-to-action improvements
- Mobile experience improvements
- Basic on-page SEO review
- Website usability review
- Complimentary Client Onboarding Call
- One round of reasonable revisions
Ideal For: Larger websites that need substantial modernization but still have a solid structure worth keeping.
HOW PRICING IS DETERMINED
WHEN A REBUILD MAKES MORE SENSE
Refresh pricing is based on the number of pages and the amount of design, content, mobile, navigation, form, and SEO work required. The three packages create clear scope boundaries so you know what level of work is included before the project begins.
The Full Website Refresh is the highest refresh tier at $799. If the existing site needs work beyond that scope, a new Professional Website starting at $899 may provide better value than continuing to repair an outdated structure.
How It Works
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Book a complimentary Website Discovery Call if you are unsure which refresh level fits your site.
Choose the Essential, Standard, or Full Refresh package.
Complete the Website Project Intake Form and provide the existing website information and for review.
Schedule your complimentary Client Onboarding Call. This is when you share your goals and what needs to change.
Sunset Media Studio refreshes the agreed pages and provides the included revision round before completion.
Scope Note
Refresh services apply to an existing website. New pages, advanced functionality, complex integrations, major restructuring beyond the package scope, full branding, or extensive custom copywriting may require an additional quote or a Website Design package.
Website Refresh FAQs
How is a Website Refresh different from Website Design?
A Website Refresh improves an existing website that already has a solid structure. It updates the look, messaging, organization, and user experience without rebuilding the entire website from the ground up.
What can be improved during a refresh?
No. Your plan reserves a set amount of support for that month, so unused updates do not carry over into future months.
When would I need a complete Website Design instead?
A new website may be the better option if you need several new pages, major restructuring, advanced functionality, extensive copywriting, or an entirely new brand direction.
Have other questions?
Still have questions? Check out our full FAQ Hub.