Content Calendar & Caption Writing
Know what to post—and what to say—without starting from a blank screen.
Content becomes much easier when you have direction before you open the app. Sunset Media Studio offers custom caption writing and content calendars built around your business, audience, goals, services, and brand voice.
Choose a small caption pack when you already know what you want to post, or choose a 30- or 90-day calendar when you need a broader content roadmap.
CAPTION WRITING
5-Caption Writing Pack — $45
A small batch of polished captions for the posts you already have in mind.
Five custom social media captions written in your brand voice with purposeful messaging and clear calls to action.
What's Included
- 5 custom-written captions
- Brand-voice writing
- Tailored to your business and audience
- Educational, promotional, engagement, or storytelling mix
- Calls to action included
- One round of reasonable revisions
Ideal For: Businesses that need captions for a small set of upcoming posts, services, promotions, or campaigns.
CAPTION WRITING
10-Caption Writing Pack — $75
Stop overthinking what to say.
Ten custom captions written in your brand voice to make consistent, purposeful posting easier.
What's Included
- 10 custom-written captions
- Written in your brand voice
- Mix of content purposes
- Calls to action included
- Tailored to your business and audience
- One round of reasonable revisions
Ideal For: Businesses that want a larger ready-to-use batch of brand-aligned captions.
Content Calendars
30-Day Content Calendar — $149
Know what to post for the next month.
A custom one-month content roadmap with strategic topics, post ideas, themes, and calls to action tailored to your business and audience.
What's Included
- 30 days of custom content direction
- Post topics and ideas
- Strategic content themes
- Promotional and educational balance
- Calls to action
- Organized monthly calendar
- Built around your services and goals
Ideal For: Businesses that need one month of clear, organized content direction.
Content Calendars
90-Day Content Calendar — $299
Three months of direction before you open the app.
A three-month content roadmap with strategic topics, campaigns, themes, and calls to action designed to create greater consistency over time.
What's Included
- 90 days of custom content planning
- Strategic monthly themes
- Post ideas and topics
- Campaign and promotional direction
- Educational and trust-building content
- Calls to action
- Organized 90-day calendar
Ideal For: Businesses that want a longer-term content system and stronger campaign planning.
How It Works
1
Choose a caption pack or content calendar.
2
Complete the Content Planning & Writing Intake Form with your audience, services, goals, brand voice, priorities, and upcoming dates.
3
Sunset Media Studio develops the custom captions or content direction around the information you provide.
4
Your finished deliverable is provided ready for you to use in your own publishing workflow.
Estimated Turnaround
- 5- or 10-Caption Writing Pack: approximately 3–5 business days
- 30-Day Content Calendar: approximately 5–7 business days
- 90-Day Content Calendar: approximately 7–10 business days
Important Note
Content calendars provide strategy and content direction. Graphic creation, posting, scheduling, and ongoing social media management are not included unless purchased separately.
Industry-Specific Alternative
Looking for a more budget-friendly, ready-made system? If your business is in General Small Business, Home Services & Construction, Real Estate Professionals, Beauty & Wellness, Food & Hospitality, or Professional Services, explore our industry-specific Sunset Social Kits™ and Mini Content Kits for content ideas, caption support, hashtags, calls to action, and planning tools.
Content Calendar & Caption Writing FAQs
What is included in this service?
You’ll receive a strategic content roadmap with planned post topics, recommended scheduling, and ready-to-use captions written to reflect your brand, audience, and goals.
Does this include graphics or social media posting?
No. This service provides your content plan and written captions. Branded graphics, scheduling, publishing, and ongoing account management can be booked separately.
What do you need from me to get started?
You’ll provide details about your business, services, audience, current promotions, brand voice, and upcoming dates so your content feels relevant and authentic.
Have other questions?
Still have questions? Check out our full FAQ Hub.