Brand Packages
Build a clearer, more consistent identity for the business you are becoming.
A strong brand is more than a logo. It is the combination of visual choices, messaging, personality, and direction that helps people recognize your business and understand what it stands for.
Sunset Media Studio offers two branding levels: Brand Foundation for businesses that already have a usable logo but need greater consistency, and Complete Brand Identity for businesses that need a new visual identity from the ground up.
BRAND FOUNDATION
Brand Foundation — $249
Create a clear, consistent foundation for your marketing. A focused brand-development package that organizes your colors, typography, visual direction, brand personality, voice, and messaging into one usable system.
What's Included
Brand discovery questionnaire
Custom color palette
Primary and secondary font selections
Visual style direction
Brand personality keywords
Brand voice guidance
Messaging direction
Mood and style inspiration
One-page brand reference guide
One round of reasonable revisions
COMPLETE BRAND IDENTITY
Complete Brand Identity — $549
A complete custom identity for a polished, cohesive brand. A full visual identity package that includes the Brand Foundation plus custom logo development and the core logo files your business needs for websites, social media, and marketing.
What's Included
Full Brand Foundation included
Custom primary logo
Alternate logo variation
Simple brand mark/submark
2 initial logo concepts
Up to 2 rounds of logo revisions
Custom color palette
Coordinated typography
Brand personality and voice
Messaging direction
Visual style direction
Social/profile logo version
Final brand reference guide
Transparent PNG logo files
Web-ready logo files
Which Package is Right For You?
Choose Brand Foundation if you already have a logo you want to keep and need the rest of your brand to feel more intentional. Choose Complete Brand Identity if your current logo no longer fits—or if you are starting without a complete brand system and want the visual identity developed together.
How It Works
1
Choose the branding package that matches your current needs.
2
Complete the brand discovery questionnaire with information about your business, audience, personality, goals, and visual preferences.
3
Sunset Media Studio develops the brand direction and, for Complete Brand Identity, the initial logo concepts.
4
You review the direction and provide the revision feedback included with your package.
5
Final brand materials are delivered in the formats included with your package so you can begin using the new identity consistently.
Brand Package FAQs
What if I already have a logo I like?
The Brand Foundation package is designed for businesses that want to keep their current logo while creating a more polished and consistent visual identity around it.
​
What if I need a new logo?
The Complete Brand Identity package includes custom logo development, logo variations, revisions, and final logo files, along with the supporting elements needed to create a cohesive brand.
​
Does a Brand Package include a website or social media content?
No. Your Brand Package establishes the visual foundation that can be carried across your website, social media, and marketing materials. Website services, ongoing content, social media management, and printing are booked separately unless included in your proposal.
​
Have other questions?
Still have questions? Check out our full FAQ Hub.