GA4 & Content Performance Dashboard

Understand your numbers. Plan your next move.

Turn your website and social content reports into a clear weekly review. The Sunset Media Studio GA4 & Content Performance Dashboard helps you organize your data, see which channels and pages deserve attention, and choose a practical next step for your business.

Enter your own GA4 data, add Facebook and Instagram post results if desired, and review everything in a structured workbook. Choose Excel or Google Sheets to suit the way you work.

WHAT YOUR GA4 PERFORMANCE DASHBOARD HELPS YOU REVIEW

Website users, sessions, engagement, page views, leads, purchases and revenue when those measures are available in your reports. Compare weekly website performance, review traffic sources and new-user acquisition, identify leading pages, examine tracked events, and compare social content formats. Use the Action Planner to record what you will change and when you will review the result.

WHAT IS INCLUDED

• An editable Excel workbook.

• Access link to the Google Sheets version, which you can copy for your business.

• A dashboard with weekly website metrics, comparisons, traffic sources, leading pages, social format comparisons and formula-based observations.

• Setup fields for your business and primary conversion event.

• Input tabs for weekly totals, traffic sources, user acquisition, landing pages, page performance, events and optional social content.

• A weekly Action Planner.

• Start Here instructions and a plain-language Metric Guide.

• Facebook and Instagram export instructions, column mapping, duplicate prevention and lifetime-versus-weekly metric guidance.

• Clearly labeled demonstration data so you can explore the workbook before entering your own results.

HOW IT WORKS

1. Save a working copy and complete Setup.

2. Download your GA4 reports for one consistent date range.

3. Enter values into the matching input tabs. Add Facebook and Instagram data if desired.

4. Select the reporting week on Dashboard.

5. Review your results and record one next action in Action Planner.

6. Repeat weekly to build a useful history.

MADE FOR SMALL BUSINESS OWNERS

A practical fit for owners who want to review their own marketing reports, connect social content with website activity, and make more informed decisions about what to improve next. The instructions explain what to enter and how to avoid common reporting mistakes.

BEFORE YOU BEGIN

This is a downloadable spreadsheet product. You will enter or paste exported data yourself. It does not connect automatically to GA4 or Meta, and it does not configure website tracking. You will need access to your GA4 reports and Microsoft Excel or a Google account. Optional social reporting requires access to your Facebook or Instagram insights.

Lead, purchase and revenue results depend on the tracking already configured on your website. Social post metrics may be lifetime totals, so the guide explains how to keep those separate from weekly account activity. Replace the demo input data before relying on the dashboard for your business.

FREQUENTLY ASKED QUESTIONS

Do I get both versions?

Yes. The package includes the Excel workbook and a link to the Google Sheets version. Choose one working version to keep your reporting history consistent.

Will it automatically pull my data?

No. Download your reports and map the values into the workbook using the included instructions.

Can I use it without Facebook or Instagram?

Yes. Social Content is optional. You can use the workbook for GA4 website reporting alone.

Does it include help downloading social reports?

Yes. Start Here includes Facebook and Instagram download steps, field mapping, reporting-period guidance and duplicate prevention.

Are the preview numbers real customer results?

No. The screenshots show labeled demonstration data. They illustrate the workbook's layout and features.

Does a social view prove someone purchased?

No. Social views and website sessions measure different actions. Use GA4 source and campaign reporting to investigate attribution.

Can I resell or share the workbook?

The license covers a single business. You may customize your working copy for that business. Resale, redistribution and repackaging of the workbook or its instructions are not permitted.

READY TO MAKE YOUR WEEKLY REPORTS MORE USEFUL?

Get the GA4 & Content Performance Dashboard and start a consistent review of your website and content results.